Luxury private hotel room in the water in black and white
Luxury boat on turquoise blue water

results driven communications specialists

Luxury seating overlooking the sea at sunset

We are an award-winning boutique PR and Communications Agency based in Dubai that has been helping brands convey their stories since 2004. We blend the best of traditional and digital PR to create bespoke campaigns that bring brands to life, connect to consumers, and stimulate conversation. Our team of industry professionals who can expertly guide you are experts at navigating the GCC and Middle East markets. We can also help your brand achieve global reach through our trusted network of partners located across the world.

Our founder
& ceo

Head and shoulder shot of Isabel Tapp smiling at the camera
Isabel Tapp

Recognised as one of the most influential communications professionals in the GCC region, Isabel Tapp’s journey to the top began when she was only 18, working in a luxury five-star hotel in her native home of Malta. Following an invitation to set up the PR department of an iconic hotel group in Dubai, Isabel has gone on to work alongside some of the world’s most prestigious brands, including Mandarin Oriental, Hertz, and Expedia group, among many others. She also serves on the steering committee for 30% Club MENA, which champions better representation of women in senior level positions. Trusted for her exquisite taste and impeccable standards, the passion Isabel brings to each project knows no bounds.

Yellow sand dune contrasting against a clear blue skyAerial shot of the Burj Kalifa and surrounding buildings at dusk

Guiding you across this diverse region with ease

Over the past decade, the Gulf Co-operation Council (GCC) has been experiencing a continued era of accelerated growth. This lucrative region spanning Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates offers top-tier brands tremendous untapped potential to reach new audiences as well as an ever-growing community of affluent expats.

Expats account for almost 60% of the GCC population, while the UAE & Saudi Arabia accounted for £37 billion GMV for the travel industry in 2010

Our areas of expertise

Our full suite of marketing and PR services is designed to give your brand wings and get you the attention you deserve. Whether you’re looking to create a new brand identity from the ground up or are in need of a contemporary refresh, we can guide you every step of the way and chart your course to greatness in the GCC and beyond.

Public Relations

  • Media Training
  • Translations of documents to any language
  • Market research
  • Competitor analysis & research
  • PR & marketing consultancy
  • Strategic planning & ideation
  • Media relations
  • Launch of new brands into the GCC market
  • Organisation & management of events
  • Organisation of media round tables & press conferences
  • Social media influencer & celebrity relations & campaigns
  • Group Press Trips / Influencer Trips
  • Crisis & reputation management
  • Investor engagement
  • Distribution of press releases
  • Pitching for editorials & feature articles
  • Corporate/business interviews


  • Build broader and deeper understanding of your company via insightful content
  • Development of engaging content
  • Press release development
  • Content creation – company profile, brochures etc.
  • Content creation for online platforms including website, social media etc.


  • Marketing consultancy
  • Public relations consultancy
  • Social media consultancy
  • Senior management profiling
  • Media buying – traditional, digital, & outdoor
  • Sales and Trade Representation
  • Celebrity profiling & image building
  • Corporate image audit & consultancy
  • Travel trade workshops
  • Travel trade roadshows


  • Social media management
  • Social media advertising
  • Content creation
  • Community management
  • Social media influencer engagement & campaigns
  • Online monitoring

Brands we've worked with

We’re proud to be the messengers for many world-leading brands. From niche markets to major players, our clients come in all shapes and sizes, and hail from a wide range of exciting industries. Luxury names in travel and hospitality. Michelin-starred restaurants and celebrity chefs. Household favourites in beauty and consumer products.

Our Partners





Food & beverage

Digital & technology

Art & Design

Lifestyle, retail & consumer

Health, beauty & wellness

Media & entertainment


is better

We’re a boutique agency with big reach in the Middle East and beyond. Our tight-knit team works hand in hand with your brand to tailor-make a holistic marketing and PR strategy that perfectly aligns with your values and goals. Contact us now to discuss your projects.

talk to us