"One of the Middle East's most influential PR & Communications professionals"

PR Week's Powerbook Middle East 2020 & 2021

Your Brand's gatewayto the Middle East

A boutique communications and marketing agency specialising in the GCC and greater Middle Eastern region. We’re experts at tailoring the true essence of your story to spark lasting connections with untapped audiences and drive more business to your brand in uncharted territories.

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We put you on the gcc map

Navigating any new market on your own is a tricky business. Think of us as your GPS to the GCC’s competitive landscape. Our wealth of knowledge and experience will empower your brand to gain traction swiftly and smoothly.

As savant storytellers, we know how to pivot your core narrative to create culturally relevant connections with your target audience.

Our success stories are many and include launching the first Mandarin Oriental and St. Regis hotels in the Middle East

In fact, we’re the go-to agency for leading brands looking to expand their reach within this thriving region.

Our clients enjoy the limelight on this region's most influential media

We have all the right friends in all the right places. The spoils of our years of industrious networking guarantees that your brand will enjoy privileged access to the Middle East’s biggest media powerhouses, movers and shakers, influencers and tastemakers. Want top billing on the glossiest magazines? Need more eyes on your viral campaign? Looking to make a splash with a ritzy launch event? No problem! We can help amplify your exposure in the market and generate tantalising buzz for your brand.

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Events that leave a lasting impression

Give your brand the launch it deserves with a ritzy event that will cause a sensation. From brand experiences and product exhibitions to gala dinners and red-carpet extravaganzas, our team has extensive experience in organising all manner of launch events. We will be on hand every step of way, overseeing guest list management, venue sourcing, creative event production and design, and more to ensure every detail is absolutely flawless. Our holistic approach means that we can bring your vision to life, from idea to execution, with flair.

Create greater demand for your brand online

We merge the time-tested tools of traditional marketing with the endless possibilities of digital to provide you with a comprehensive outreach strategy that is truly omni-channel. From immersive website experiences and impactful social media campaigns to creating captivating content including SEO-friendly blogs, press releases, artworks, and stunning video ads, we can help your brand come to life in myriad ways.  Through everything we do, we retain a laser-sharp focus on tangible results to ensure you reap the absolute most out of your online presence.

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CommunicationS with precision & purpose


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What our clients say about us
“I am a huge ‘Fan’ of the entire All Details team, who worked with Mandarin Oriental on PR activity in the Middle East market from 2015 to 2021. This collaboration was instrumental in enhancing our brand awareness across the region during this period. Isabel’s management of our account was exceptional, consistently demonstrating creative direction and delivering extensive top-tier coverage across target platforms.”
Shevaun Leach
VP Marketing Communications, Mandarin Oriental Hotel Group
“Working with the AllDetails team on our inaugural Fashion Week held in March 2022 Dubai, changed our perspective of PR in the fashion world in the region.  We quickly understood that shared values and ethics are what makes our synergy work. Professional, committed and diligent, they always went that extra mile to support us in a project that is challenging, but also one with amazing opportunities that unites us with passion. Our heartfelt thanks to Isabel, Drishti, Nejoud, Madhi and the whole ALLDETAILS team. It was a pleasure, both professionally and personally for us. We look forward to continuing to create mutual value and grow collectively as the Middle East Fashion Council progresses, to position ourselves as market leaders in our respective fields.”
Payal Kshatriya Cerri
Co-Founder, Middle East Fashion Council
“We clicked immediately with the AllDetails team and decided to work with them within 2 hours of meeting them! It has been an absolute pleasure working with this amazing team of individuals launching the TiNDLE brand in the UAE to a raucous response. With the challenge of launching in the UAE remotely, All Details took on the role of representing the brand to its best and we are extremely pleased with not just the results but the trust and friendship that both teams have built!”
Charlotte Teo
Global Marketing Director, Next Gen Foods / TiNDLE
“Having been one of the leading Chefs in the UK, working with some of the best PR companies in the world, then having moved to Dubai, it was a struggle to find the right PR people for a very long time, even though I have very PRable content, it was still very difficult. Once I came across AllDetails, I could not believe it!  The quality, the standard, the attention to detail is second to none. Very grateful, fully recommend them. Isabel and her team are very well informed and very passionate.  They are the best!”
Silvena Rowe
Celebrity Chef & Master Chef Judge
“...we cannot be happier with our choice. The team is very hands-on and creative and has strong media relations, and they come up with strong media pitch to cut through the noise, which is very vital in these days of digital communication. ”
Adhiyanto Goen
Director of Public Relations, Avani Hotels & Resorts
“All Details give you balanced counsel in order to deliver excellent results. I felt that everyone on the team was alongside us as we navigated the PR in the Middle East. They helped forge new media relationships for us building a strong platform for our external communication in the region. They are a great team to work with - passionate and focussed!”
Jennifer Cole
PR Director, Industry Relation EMEA, Expedia Group
“This is simply fabulous! I am really impressed on the amount of visibility that you have been creating with a “simple” press release for Octola and for Finnish Lapland!  These are also the exact markets that Octola is meant for so really really happy to see all these articles.  Great job! ”
Joonas Halla
PR & Media Manager, Visit Finland
“I whole heartedly appreciate everything that you and your amazing team have done to market my business and help it become profitable within a matter of months. This opportunity has allowed me to learn and see the true benefits of using a marketing specialist and it has been money well spent from our side.”
Jonathan Hart
CEO, Sendit
“North Island have engaged the services of All Details for nearly 5 years and have enjoyed a very successful and professional relationship with them where the level of service and commitment to the brand has been both commercially effective and appreciated.”
Bruce Simpson
Managing Director, North Island Seychelles
“The incredibly professional and proficient team at AllDetails quickly gained an in-depth understanding of our business and market and developed a launch and marketing strategy that has had a noticeable impact upon our business...delivering improved brand recognition across the region and facilitating a range of engaging editorials, raising awareness of our travel products across the GCC Region.”
Roberto Viviani
Unit Manager (EU, UK, & Middle East), Wilderness Safaris
“AllDetails approach to Hertz MEA PR has been a refreshing and creative new angle for the brand, which has quickly resulted in some great visibility in a new media segment and among a key audience. The team’s experience shines through and they move quickly and creatively to action proactive and reactive opportunities alike.”
Sunita Gomes
Commercial Director, Hertz Middle East & Africa
"Isabel and the team at AllDetails have shown great enthusiasm and passion while working on the TRESemmé brand for us.  We count on them for their expertise and experience to achieve fantastic media coverage and presence in the UAE and beyond and have been delighted with the results."
Helen Milne
Senior Press Officer, TRESemmé/Alberto Culver
“We have been delighted with your delivery of event and logistic planning services. Your professionalism has REALLY impressed me & many others; we have received universal positive feedback from the delegates and believe your involvement was key to the success of this very important event for the Group.”
Simon Crispe
Regional Commercial Director, WS Atkins & Partners Overseas
“The difference with Isabel and her team, apart from their great professional abilities and strong connections with the press, is their service.  They have the ability to make one feel as if one is their only client – their attention to detail, level of follow up, innovative ideas and sense of ownership are truly impressive and quite rare.”
Jonathan Blitz
General Manager, Baros Maldives
“AllDetails has represented Velaa Private Island in the GCC region for a couple of years now and the team is a true delight to work with. Their connections to the market, creativity and responsiveness is everything I can wish for within successful PR. I truly appreciate the personal touch and relationship we have built over the years as well as the success stories we have created.”
Lisa Jakobsson
PR, Marketing and Events Manager,
Velaa Private Island Maldives
“The AllDetails team has been a tremendous asset to our Punjab Grill brand. Their experience, relationships and specialty in PR and Marketing for the hospitality industry have given us unparalleled exposure and contributed to the growth and our reputation in a crowded market. AllDetails is considered an extension of our team and has been responsive to our needs to obtain accurate and timely information, creation of our marketing and branding collateral, and more. We could not have chosen a better PR and Marketing partner to relaunch the brand.”
Kaustubh Mahajan
Assistant General Manager - UAE Operations,
Punjab Grill Abu Dhabi
“We began our relationship with All Details at a time when we were days away from officially launching our new online platform Abela Online. It was, to say the least, a big “ask” for any PR firm to create a PR and social media and influencer strategy at such short notice. All Details did an amazing, creative job in helping up-level messaging and content that resonated among our target customers. Furthermore, and given their large network of social media influencers, our products have been showcased with the most well-known and relevant influencers in the UAE at no additional cost to us. In just 6 months, the AllDetails team has developed Abela Online from nothing into one of the most recognizable, fresh and exciting online food brands in the UAE”
Brian Gambin
Head of Business Development,
Abela & Co. Online
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About AllDetails

We are an award-winning boutique PR and Communications Agency based in Dubai that has been helping brands convey their stories since 2004

About us

An Agency

to you

There’s no cookie cutter, one-size-fits-all treatment with us.  The proof is in our results and our achievements for some of the world’s biggest brands speak volumes. Get in touch with us today to see how we can work wonders for yours.

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