AllDetails Middle East is an award-winning boutique PR and Communications agency based in Dubai and operating across the GCC region. Planning, Strategy, PR. Social, Online, Offline: we do it all, the only thing we don’t do is “cookie cutter” PR campaigns. We pride ourselves on offering clients flexibility and responsiveness without compromising on stunning results or professionalism. Operating since 2004, our team’s collective experience blends the best of traditional and digital PR to help brands tell engaging stories that stimulate conversations .

  • “We have been delighted with your delivery of event and logistic planning services. Your professionalism has REALLY impressed me & many others; we have received universal positive feedback from the delegates and believe your involvement was key to the success of this very important event for the Group.”

    Simon Crispe

    Regional Commercial Director (Middle East & China) | WS Atkins & Partners Overseas

What We do

Strategic Planning

Working as an extension of the client’s team, we develop tailored, strategic and responsive communications programs. We conceptualize and develop every PR campaign specifically for each client, ensuring they are well-targeted with clear objectives and tangible outcomes.

Media Relations

We invest in building and maintaining excellent working relationships with journalists, bloggers and influencers to make sure we deliver relevant content to them and that our clients’ brand message gets in the right hands to start a conversation.

Media Training

We create tailor-made sessions to ensure that when communicating with the press, clients are poised to handle interviews with confidence and control, delivering the key messages effectively and consistently every time.

Crisis and Reputation Management

It’s been proven, time and again, that the response to a crisis is far more critical in determining outcomes than what actually occurred. We work with clients to create comprehensive crisis and reputation management plans which equip clients to take control of the media narrative and ensure the brand’s point of view is represented.

Event Management

From product launches and press conferences to gala dinners and bespoke media events, we manage all aspects of media relations including media recruitment, press kit development, RSVPs, interviews and media follow up to ensure targeted, quality media coverage.

Other Services

Other things we are good at include socialmedia set up and management, content creation, media monitoring, media-appropriate arabic translation, media buying, company and product launch strategy, and marketing/PR consultancy.

  • “AllDetails’ approach to Hertz MEA PR has been a refreshing and creative new angle for the brand, which has resulted in some great visibility in a new media segment and among a key audience. The team’s experience shines through and they move quickly and creatively to action proactive and reactive opportunities alike.”

    Sunita Gomes

    Commercial Director | Hertz Middle East and Africa

Our Work

  • “Isabel and the team at All Details have shown great enthusiasm and passion while working on the TRESemmé brand for us. We count on them for their expertise and experience to achieve fantastic media coverage and presence in the UAE and beyond, and have been delighted with the results”.

    Helen Milne

    Senior Press Officer | Alberto Culver

OUR Clients

rosewood
mandarin
corinthia
legray
northisland
wilderness
visit
Baros
Tresemme
hertz
glion
dnata
Bagel
vision
savoy
austrian
twinings
st.regis
skin
cfm
Greece
Wilkinson
lacornue
Gargash
  • “The difference with Isabel and her team, apart from their great professional abilities and strong connections with the press, is their service. They have the ability to make one feel as if one is their only client – their attention to detail, level of follow-up, innovative ideas and sense of ownership are truly impressive and quite rare.”

    Jonathan Blitz

    General Manager | Baros Maldives

THE TEAM

Isabel Tapp

Isabel Tapp

Founder & CEO

Isabel has over 30 years experience within the international integrated communications industry, with over 15 of these in the Middle East, with specialization in Sales, Marketing and Public Relations. She has held Senior Management positions with some of the world’s most prestigious hospitality companies including Jumeirah Group in Dubai and Rocco Forte Hotels in Europe.

Isabel Tapp
Founder & CEO
Todd Pace

Todd Pace

General Manager

Todd brings a wealth of experience in Sales, Marketing and Public Relations in a variety of industries including hospitality, pharmaceutical and travel. He has held senior management positions in numerous countries including Canada, USA, Malta and the Czech Republic.

Todd Pace
General Manager
Simona Sotirovska

Simona Sotirovska

Senior Account Manager

Simona has strong experience in communications, having worked in PR and Marketing in New Zealand for a number of years, including looking after prestigious brands such as Alfa Romeo, Fiat and Citroen, before relocating to Dubai in 2011. She has since developed strong media networks across the hospitality, lifestyle, trade and business segment as well as developing the Middle East PR and Communications strategies for numerous five-star international hotels.

Simona Sotirovska
Senior Account Manager
Ayla El Assaad

Ayla El Assaad

Senior Account Manager

Ayla has worked in PR across various industries including IT, Business, Finance, Hospitality and Lifestyle. Having grown up in the GCC, Ayla brings with her an understanding of the Arabic cultural and media landscape and has developed valuable relationships with a wide base of Arabic & English media across the GCC.

Ayla El Assaad
Senior Account Manager
Hania Lahham

Hania Lahham

Account Executive

Hania has considerable PR and communication experience, having managed the PR department for various companies such as Sheraton Dubai Creek Hotel and Towers and Clinique – Estee Lauder Middle East and India. Based in Dubai since 2004, Hania has always worked in the PR industry and has established strong media contacts and knowledge of the GCC market. She also has a strong background in corporate events management.

Hania Lahham
Account Executive
Kamini Eapen

Kamini Eapen

Junior Account Executive

Having grown up in the UAE from a young age, Kamini has a strong sense of the local and regional market and great relationships with the press. She holds a Communications Degree and puts her strong skills to use across the travel and lifestyle sectors.

Kamini Eapen
Junior Account Executive
Madhi Liyanage

Madhi Liyanage

Account Executive / Event Coordinator

Madhi has a background in Business Administration and solid event organizing experience. She has worked on major events and conferences for brands such as TRESemme, Twinings, Tourism of Portugal, Teradata and more. Having lived in the UAE for most of her life, she has a strong understanding of the market and a solid network of contacts.

Madhi Liyanage
Account Executive / Event Coordinator
DIFFERENT LANGUAGES SPOKEN, INCLUDING ARABIC
YEARS COMBINED COMMUNICATIONS EXPERIENCE
%
OF STAFF ARE PROUD TO WORK AT ALLDETAILS
WINNER, ARAB LUXURY WORLD BEST HOSPITALITY PR CAMPAIGN
DAILY OFFICE COFFEE CUP CONSUMPTION
%
CHANCE OF “CUT & PASTE” PR CAMPAIGNS