Alldetails.net - Who We Are, Our Circle, Our Team, Associates
The company is managed by a unique team of individuals who bring experience from different parts of the globe, but more importantly, who are all passionate about professionalism, customer service, and the importance of All Details to distinguish themselves and stand out from the crowd.
Max Strama CEO
UNCSAAL
More about Max Strama

With 21 years experience of Senior Management and heading up his own businesses in the construction and marketing industries, Max Strama had a vision to create a world-wide presence made up of like-minded professionals all dedicated to excellence.
The result of this vision is All Details Made In The World.
Max’s vision, energy, passion and dedicated leadership made it possible for All Details Made In The World to come together.His unique blend of hands-on leadership and action-based resourcefulness benefits his colleagues and customers alike.His strong focus on analysing the needs, developing a plan and implementing the plan with immediate action ensures maximum client satisfaction.
Isabel Tapp Managing Director Alldetails ME Dubai, UAE - Alldetails LTD London, ENGLAND
- 25 Years experience of Sales, Marketing and Media/Public Relations at the luxury end of the hospitality business
- Held Senior Management positions with some of the most prestigious organisations in the hospitality business including Jumeirah Dubai (which includes the iconic Burj al Arab in its portfolio), Rocco Forte Hotels, Corinthia Hotels International and Glion Hotel School
- An exceptional insight into the roles of Sales, Marketing & PR fuelled by an insatiable mixture of drive, energy, passion and professional polish
- An in-depth knowledge of the Middle East market
Specialisions include :
With more than 18 years experience in market positioning and channel development, Penny has been responsible for the creation and implementation of strategies for companies throughout the Asia Pacific region. She has built brands from scratch, and helped companies change their direction in well established markets. Penny is past Chairperson of the SAVE Foundation of Australia and is passionate about how the business community can support developing countries.
Specialist areas :
Susie's Marketing Career spans 20 years, with a strong brand building and consulting experience across diverse industries. Her most recent experience has been building and managing marketing departments within large multinational organisations focusing on emerging markets across Asia Pacific and Middle East.
Susie brings together strategic planning and practical know how of implementing simple yet innovative marketing initiatives that achieve outstanding results.
Specialist areas :
38, married, degree and MBA in Business Administration, CEO of
International Holding Company
Lewis Macleod Managing Director Tangerine
Our client base stretches across many disciplines, helping to build our portfolio of experience to find a tailor-made solution for you. We also pride ourselves on client relations and believe the best solutions are borne from collaboration. We listen to what you want. We therefore offer the following full-service creative environment to you: Concept, Branding, Creative Direction, Photography, Art Direction, Graphic Design, Web Design, Artwork & Print Production, Product Development & Manufacture.
Max Strama CEO

With 21 years experience of Senior Management and heading up his own businesses in the construction and marketing industries, Max Strama had a vision to create a world-wide presence made up of like-minded professionals all dedicated to excellence.
The result of this vision is All Details Made In The World.
Max’s vision, energy, passion and dedicated leadership made it possible for All Details Made In The World to come together.His unique blend of hands-on leadership and action-based resourcefulness benefits his colleagues and customers alike.His strong focus on analysing the needs, developing a plan and implementing the plan with immediate action ensures maximum client satisfaction.
Isabel Tapp Managing Director Alldetails ME Dubai, UAE - Alldetails LTD London, ENGLAND

- 25 Years experience of Sales, Marketing and Media/Public Relations at the luxury end of the hospitality business
- Held Senior Management positions with some of the most prestigious organisations in the hospitality business including Jumeirah Dubai (which includes the iconic Burj al Arab in its portfolio), Rocco Forte Hotels, Corinthia Hotels International and Glion Hotel School
- An exceptional insight into the roles of Sales, Marketing & PR fuelled by an insatiable mixture of drive, energy, passion and professional polish
- An in-depth knowledge of the Middle East market
Specialisions include :
- Media / Public Relations
- Company / Product Launches
- Event Management
- Niche Sales and Marketing at the luxury end of the business

With more than 18 years experience in market positioning and channel development, Penny has been responsible for the creation and implementation of strategies for companies throughout the Asia Pacific region. She has built brands from scratch, and helped companies change their direction in well established markets. Penny is past Chairperson of the SAVE Foundation of Australia and is passionate about how the business community can support developing countries.
Specialist areas :
- Brand building
- Business and marketing planning
- Customer retention and acquisition
- Channel development
- Product development
Susie's Marketing Career spans 20 years, with a strong brand building and consulting experience across diverse industries. Her most recent experience has been building and managing marketing departments within large multinational organisations focusing on emerging markets across Asia Pacific and Middle East.
Susie brings together strategic planning and practical know how of implementing simple yet innovative marketing initiatives that achieve outstanding results.
Specialist areas :
- Technology
- Emerging Markets
- Customer Segmentation
- Brand profile building
- Integrated communications

38, married, degree and MBA in Business Administration, CEO of
International Holding Company
Lewis Macleod Managing Director Tangerine

Our client base stretches across many disciplines, helping to build our portfolio of experience to find a tailor-made solution for you. We also pride ourselves on client relations and believe the best solutions are borne from collaboration. We listen to what you want. We therefore offer the following full-service creative environment to you: Concept, Branding, Creative Direction, Photography, Art Direction, Graphic Design, Web Design, Artwork & Print Production, Product Development & Manufacture.







