What We Do
Working as an extension of the client’s team, we develop tailored, strategic and responsive communications programs. We conceptualize and develop each and every PR campaign specifically for each client, ensuring they are well-targeted with clear objectives and tangible outcomes.
We invest in building and maintaining excellent working relationships with journalists, bloggers and influencers to make sure we deliver relevant content to them and that our clients’ brand message gets in the right hands to start a conversation.
We create tailor-made sessions to ensure that when communicating with the press, clients are poised to handle interviews with confidence and control, delivering the key messages effectively and consistently every time.
Crisis and Reputation Management
It’s been proven, time and again, that the response to a crisis is far more critical in determining outcomes than what actually occurred. Brand reputations require constant maintenance and safeguarding against the instant damage today’s digital conversations can cause. We work with clients to create comprehensive crisis and reputation management plans which equip clients to take control of the media narrative and ensure the brand’s point of view is represented.
From luxury product launches and global conferences to gala dinners and bespoke media events, we manage all aspects of event management from start to finish, on both a regional and international scale for a corporate and consumer audience. Our established relationships with suppliers and the media ensure that each our clients’ events are a success year after year.
Other things we are good at include Social Media set up and management, Content Creation, Media Monitoring, media-appropriate Arabic translation, Media Buying and Marketing/PR consultancy.