Baros Maldives

Objectives

  • Introduce the hotel to the Middle East market and achieve a high level of awareness and media presence, positioning Baros as one of the Maldives’ top luxury resorts
  • Differentiate the resort among a growing number of hotel openings in the Maldives

PR Actions

  • Developed a series of newsworthy stories to highlight the hotel’s differentiating features, focusing primarily on its history/authenticity, prime location and its commitment to romance
  • Successfully coordinated a series of individual press trips for top-tier media, ensuring the appropriate messages reached the right audience
  • Maintained constant communication with key travel and lifestyle publications, keeping abreast relevant features and maintaining regular media presence for Baros Maldives in key English, Arabic and Russian media based in the GCC
  • Arrange numerous one-on-one interviews between key media and a hotel spokesperson and developed a number of publication-specific stories

Results

  • More than 505 articles published during the period May 2011 – October 2015 as a result of the PR campaign
  • Client cited an impressive increase in arrivals from GCC-based guests of over 35% year-on-year since the start of the PR campaign, the majority of which are direct bookings