About Us

AllDetails Middle East is an award-winning boutique PR and Communications agency based in Dubai and operating across the GCC region. Planning, Strategy, PR. Social, Online, Offline: we do it all, the only thing we don’t do is “cookie cutter” PR campaigns. We pride ourselves on offering clients flexibility and responsiveness without compromising on stunning results or professionalism. Operating since 2004, our team’s collective experience blends the best of traditional and digital PR to help brands tell engaging stories that stimulate conversations and influence behavior.

We have worked with some of the world’s most recognizable brands to launch products and services in the Middle East market as well as raise and maintain brand profiles.

Every brand has a story, let us tell yours.

OUR Team

Isabel Tapp

Isabel Tapp

Founder & CEO

Isabel has over 30 years experience within the international integrated communications industry, with over 15 of these in the Middle East, with specialization in Sales, Marketing and Public Relations. She has held Senior Management positions with some of the world’s most prestigious hospitality companies including Jumeirah Group in Dubai and Rocco Forte Hotels in Europe.

Isabel Tapp
Founder & CEO
Faisal al Humaid

Faisal al Humaid

Director

Faisal joined All Details with the goal of growing the company through his existing relationships with luxury brands and the automotive industry. Having lived in Dubai for over 15 years he has developed relationships with market influencers especially on social media platforms. He believes that understanding each brand's customer base in order to offer tailor made campaigns, is essential to building a brand's long-term reputation in the region. A Saudi National, Faisal was born in Paris and raised in Dubai.

Faisal al Humaid
Director
Loren Penney

Loren Penney

Communications Director

With over 14 years’ experience in communications, Loren has a background in both editorial and public relations having worked in publishing houses and media agencies in both the UK and UAE. She has a degree in both journalism and PR and has looked after prestigious international brands across the corporate and lifestyle industries. Since relocating to Dubai in 2014 Loren has built up strong media networks and developed award-winning strategies for new and established companies.

Loren Penney
Communications Director
Ayla El Assaad

Ayla El Assaad

Group Account Manager

Ayla has worked in PR across various industries including IT, Business, Finance, Hospitality and Lifestyle. Having grown up in the GCC, Ayla brings with her an understanding of the Arabic cultural and media landscape and has developed valuable relationships with a wide base of Arabic & English media across the GCC.

Ayla El Assaad
Group Account Manager
Kamini Eapen

Kamini Eapen

Account Executive

Having grown up in the UAE from a young age, Kamini has a strong sense of the local and regional market and great relationships with the press. She holds a Communications Degree and puts her strong skills to use across the travel and lifestyle sectors.

Kamini Eapen
Account Executive
Fatima Khaliq

Fatima Khaliq

Junior Account Executive

Born and raised in the UAE, Fatima has a great insight into the GCC market and how it operates and has quickly forged a career in PR. She has worked with well-known lifestyle brands such as Costa, Tommy Hilfiger and JA Hotels & Resorts and has established solid relationships with regional media.

Fatima Khaliq
Junior Account Executive
Madhi Liyanage

Madhi Liyanage

EA to CEO / Event Co-ordinator

Madhi has a background in Business Administration and solid event organizing experience. She has worked on major events and conferences for brands such as TRESemme, Twinings, Tourism of Portugal, Teradata and more. Having lived in the UAE for most of her life, she has a strong understanding of the market and a solid network of contacts.

Madhi Liyanage
EA to CEO / Event Co-ordinator