Objectives
- Increase awareness of the Dubai-based boutique which offers clothing, accessories, furniture and contemporary art and home décor, positioning it as Dubai’s favourite eclectic boutique
PR Actions
- Developed a series of newsworthy stories, as well as regular in-store events, to ensure quality coverage and successfully create significant media presence for the brand
- Planned and coordinated a constant stream of media product loans and photo shoots, ensuring the presence of o’de rose in key interiors, women’s and fashion media
- Secured regular one-on-one interviews between key media and the boutique’s spokesperson, developing a number of publication-specific stories
- Successfully organized a series of events in-store, from launches of new product lines to fashion bazaars, and ensured key media attendance and follow up
- Carried out regular drives for relevant product-placement in key fashion and lifestyle media
Results
- 600+ press articles were published between 2012 – 2015
- o’de rose was regularly positioned as one of Dubai’s favourite boutiques for luxurious, eclectic and unique interiors and fashion
- Over 30 interviews with the owner featured in a combination of print, online and TV, including Hello! Middle East, OK! Middle East, gheir.com, MBC TV, What’s On and more
