Objectives
- Position Le Gray as Beirut’s top 5-star property, distinguishing it from the generic offerings of other hotels by highlighting its artistic design ethos and commitment to service
PR Actions
- Developed a series of newsworthy stories to ensure quality media presence pre- and post-opening.
- Invited influential journalists and bloggers to experience Le Gray Beirut in person to develop personal, in-depth ‘hero’ features, including. Harper’s Bazaar Arabia, Hello! Middle East, Esquire Middle East, Grazia Middle East, Robb Report Arabia, Cosmopolitan Middle East and many more
- Positioned Gordon Campbell Gray as a leader in the hospitality industry by the way of exclusive interviews and cover stories with top publications in the region including: Hotelier Middle East, The National, Esquire Middle East, Arabian Business, Hello! Middle East and others
- Group & Individual press trips by top magazines and publications in the region
Results
- More than 670 articles published in GCC titles between 2009 and 2015
- Gordon Campbell Gray featured in Esquire Magazine’s “Best Dressed” in 2011 and 2012, plus featured in 20+ interview features and two front covers
- Le Gray featured in the Ahlan! Hot 100 in 2010, 2011 and 2012
- High awareness of the hotel among key target groups in the GCC and regular placement as Beirut’s top hotel in Lebanon travel features
