‘Online Marketing’ Archive
2 Ways to Generate Website Traffic
If you have a website, than you are most probably looking for ways to generate traffic to it. Ensuring your website is properly Search Engine Optimized, is a good way to start. However it takes a number of weeks, if not months, to actually start seeing the effects of your SEO efforts, in terms of actual website traffic.
So what can you do, if you need to drive website traffic quickly?
In this article, we’re going to cover 2 ways how you can generate website traffic, fast!
One method can start building traffic to your business website within a matter of hours, others within weeks.
Read on to discover 2 ways how you can bring your website back to life, with a boost in traffic.
1. PPC (Pay Per Click) Campaign
There’s really no question about it, Pay Per Click (PPC) traffic is the fastest way to bring a traffic boost to your website. Although launching a PPC campaign takes some setting up, it can quickly help to give your brand exposure.
In order to run a PPC campaign, in a network such as Google AdWords, you will first have to come up with a list of keywords that people are using to search for the products/services you provide. You can kick off your keyword research with some brainstorming, which you can then expand with the use of free online tools, such as the Google AdWords Keyword Tool.
You will then have to draw up compelling adverts to use within your PPC campaign. Make sure your adverts include a clear call to action! Use terms like ‘Order Today’, ‘Click Here, ‘Download Now’, ‘Free Trial’ and others to create a sense of urgency and give people viewing your ads a sense of direction for what to do next.
Before running your PPC campaign make sure you have proper analytics software installed, which will enable you to track which keywords and adverts are performing better, and which are converting your traffic into actual leads or sales. You can use a free analytics tool such as Google Analytics.
Once you set up your campaign, launch it and within hours you will see traffic flowing to your website.
2. Article Marketing
Although this method won’t build a flood of traffic to your website instantly, it a very effective way of building a steady stream of visitors within weeks.
The key to generating traffic via article marketing is in choosing the correct keywords: you will need to find related keywords which have less than 10,000 competing exact search results. This makes these keywords fairly low in competition, and therefore easier to gain visibility for. To make these keyword worth pursuing, make sure they receive at least 1,000 searches per month; you can easily check on the Google AdWords Keyword Tool.
Once you find these keywords, write an information article based on each and then post this article to an article directory such as:
To succeed with article marketing, you will need to write and submit many, many articles, not just one! We would recommend writing and submitting a
minimum of 2 articles per week; though for optimal results try writing and submitting 5 articles per week.
There you have 2 methods of generating website traffic quickly. If executed well, both these techniques have the potential of building a very healthy and steady stream of traffic to your company website.
