We are proud to announce that we have been appointed PR representative for the GCC region for one of Africa’s top ecotourism companies, Wilderness Safaris, which also operates North Island, a tropical paradise in the Indian Ocean epitomising the concept of barefoot luxury.

Established in 1983, Wilderness Safaris operates camps and safaris in Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe and Seychelles, offering some of Africa’s most impressive and untouched wildlife experiences and delivering the experience of a lifetime to their guests, while ensuring that Africa’s pristine wilderness areas remain sustainably protected. Congo (Brazzaville) and Kenya camps are due to open in August and November respectively this year, “We, at AllDetails, are very proud to have been selected to be the Middle East PR representatives for Wilderness Safaris and North Island and are looking forward to an enriching partnership. Wilderness Safaris is a truly unique organisation with a wide variety of safari offerings that we believe will be highly appreciated by and suited to the different consumer groups in the GCC market,” says Ms. Isabel Tapp, Founder and CEO of AllDetails Middle East.

Wilderness Safaris operates privately on over three million hectares of Africa’s finest wildlife reserves in more than 70 lodges and camps, each camp celebrating the difference and uniqueness of each area and its wildlife and delivering experiences of a lifetime to guests. The company offers a variety of accommodation, activities and product, from its breathtaking, yet elegant and luxurious Premier Camps, encompassing a number of exceptional safari options, to the exceptional tropical sanctuary of North Island, the essence of barefoot luxury and exclusivity.

Wilderness CEO, Andy Payne, says: “The Middle East is an important emerging market and a dynamic hub for our business. We are excited to establish a PR and sales presence within the region and look forward to a great business partnership developing. Our commitment to the trade and travellers from the region remains in keeping with the high standards of the Wilderness offering“. As well as being a leading provider of wildlife, marine and cultural safaris, Wilderness Safaris is a responsible ecotourism and conservation company, whose ethos lies in protecting the pristine wilderness areas of Africa, and including the local communities in this process. The company has pursued such goals through its Children in the Wilderness programme, as well as through the Wilderness Wildlife Trust, both of which have helped change the face of nature-based tourism in Africa. AllDetails has the backing of Ms. Tapp’s 25 years of expertise in PR Management, marketing and sales disciplines, 11 of these being in the region. Ms. Tapp has previously held prominent positions within Dubai, including senior management positions with the Jumeirah Group, and overseeing the marketing and communications for such icons as the Burj Al Arab.

For more information on Wilderness Safaris please visit www.wilderness-safaris.com and for North Island visit www.north-island.com.

Wilderness Safaris is a conservation organisation and ecotourism company that specialises in memorable wildlife experiences in some of the most remote and pristine areas in Africa. In this way it offers its guests private access to over three million hectares of Africa’s finest wildlife reserves, while remaining fiercely committed to protecting our planet’s precious natural and cultural resources.

Wilderness Safaris operates camps and safaris in some of Africa’s best wildlife and wilderness reserves across nine different countries – Botswana, Congo, Kenya, Malawi, Namibia, South Africa, Zambia, Zimbabwe and the Seychelles.

Wilderness Safaris’ sustainability strategy is encapsulated by “the 4Cs,” a concept that suggests that our organisation aims to be truly sustainable by committing to the four dimensions of Conservation, Community, Culture and Commerce.

Recognising that conservation is as much about people as about the environment, the company has pursued important goals through its Children in the Wilderness programme, as well as through the Wilderness Wildlife Trust, which have helped change the face of nature-based tourism in Africa.

Wilderness Safaris firmly believes that its single most important achievement to date is to have built a sustainable business model that does not compromise environmental principles and which provides jobs, training, skills, careers, adjusted horizons, hope and a realistic alternative to less sustainable development.

Wilderness Safaris is part of the Wilderness Group, responsible ecotourism companies and conservation and community development vehicles that together endeavor to use responsible tourism to build sustainable conservation economies in Africa.

Award-winning local designer Essa unveiled a new fashion line, created exclusively for o’de rose, at a launch event which took place on 11 June at the o’de rose boutique on Al Wasl Road. The exclusive line, appropriately called ‘Coming Up Roses’, consists of 30 unique pieces which reflect o’de rose’s essence combined with Essa’s signature style.

“We have always adored Essa’s designs and are thrilled to be collaborating with him on this exclusive collection. The project came about spontaneously, and the line truly reflects o’de rose’s eclectic and unique style – something we remain true to when choosing which fashion brands to work with.” says Nadine Kassem Khoury, Managing Partner at o’de rose. The collaborative process was thoroughly enjoyed by Nadine, with her assisting in hand picking the fabrics with Essa, ensuring the spirit of o’de rose was reflected in the stand-out pieces.

With the unveiling of Essa’s exclusive line, the charming boutique, known for its carefully selected signature hand-made items, has taken another bold step into the fashion domain, one which marks its commitment to heritage, culture and supporting local talent.

The collaboration highlights o’de rose’s love for fashion and establishes the boutique as a top destination for all those fashion-forward, as it adds yet another renowned name to its offerings by designers and artisans such as Nada Debs, Bokja Design, Karen Chekerdgian, Rana Salam, Spice, Kafka Goes Pink, Sarah’s Bag, Nada Zeineh, Kalimah Brand, Tamer Khalifa and many more.

Essa’s ‘Coming Up Roses’ line is now available at the o’de rose boutique in Dubai.

About o’de rose

o’de rose, established in Dubai in 2008, is a charming eclectic boutique with an Arabic twist located on Al Wasl Road in Umm Suqeim 2.

o’de rose offers clothing, accessories, furniture, contemporary art and home décor by renowned designers and artisans such as Nada Debs, Bokja Design, Karen Chekerdgian, Rana Salam, Spice, Kafka Goes Pink, Sarah’s bag, Nada Zeineh, Kalimah Brand, Tamer Khalifa and many more.  Each item in the boutique is hand picked from different parts of the world reflecting Arabic heritage with a modern twist.  All the products are hand-made therefore unique and statement pieces that will transform any interior. Prices range from AED 100 – AED 30,000.

o’de rose offers a unique shopping experience engaging all the five senses. Guests are greeted with the boutique’s signature rose water drink, the smell of burning rose incense and sounds of music.

o’de rose is a twist from the French word ’eau de rose’ or rose water, which is an essential embodiment of the Arabic and Middle Eastern culture.  Rose is a dominant theme of the boutique, which is translated through the colours, scents, texture, ambiance and their whole unique shopping experience.

The boutique’s logo, The Phoenix, is a cross-cultural symbol that represents the mark of endless creative renewal.

o’de rose also showcases some of its collection in Galeries Lafayette on the 2^nd floor at Dubai Mall.

Boutique Contact:
o’de rose
Rana Tohme Grassi
Villa 999, Al Wasl Road
Umm Suqeim 2, Dubai
Tel: +971 4 348 7990
E-mail: rana@o-derose.com
Website: www.o-derose.com

Dubai, UAE- Luxury communications agency, AllDetails Middle East, has recently undergone an expansion, welcoming John Hanna as Managing Partner in the company and introducing a new Online Marketing Division to their range of services. The new division encompasses a range of online marketing solutions for clients, including web design and development, graphic design, search engine optimization and social media optimization.

John has previously acted as a technology advisor to the company since 2006, and as Managing Partner he will be driving the company operations and focusing on developing a wide range of Online Services for existing and new clients. John brings 10 years of experience in Digital Marketing, Operations Management, Web Development, IT Infrastructure and Customer Service of which he has spent 7 years in top multinational companies in the MENA region.

“I am delighted to be joining forces with an elite agency such as AllDetails. With an extremely skilled team and decades of combined experience, we feel the addition of the online services division will provide a new and necessary dimension to a client’s strategy”, said John. “There’s great opportunity for businesses to optimize their online presence with our services, which is of great importance in today’s competitive environment. Our team’s deep understanding of digital marketing and web technologies will allow us to work with our clients to foster successful, integrated strategies that help them grow their business.”

Combining the traditional PR and digital marketing strategies under one roof allows the agency to deliver added value to new and existing clients by providing an integrated approach to achieving objectives with a company that deeply understands your brand. AllDetails founder and CEO, Isabel Tapp, says: “I am delighted to welcome John to AllDetails and am very pleased that we can now offer the full 360° approach to meeting the needs of our clients.”

AllDetails ME attended the 18th annual Senses Awards Gala held on 31st of May 2012 at the Burj Al Arab – here is AllDetails CEO Isabel Tapp presenting on behalf of Corinthia Hotel London, a winner at last year’s ceremony for their pioneering spa facility, ESPA Life at Corinthia.

AllDetails Middle East, has been appointed PR representatives for the GCC region for one of London’s top luxury hotels, Corinthia Hotel London.

Corinthia Hotel London, Corinthia Hotels’ flagship property, opened just under one year ago and is rated among London’s finest five-star luxury hotels, combining traditional grandeur with modern freshness. The luxuriously redesigned Victorian destination is ideally located in the heart of London, just footsteps from Westminster and Covent Garden and a few minutes from Mayfair and the city, where guests are conveniently only a short walk from many of the city’s major attractions.

“We, at AllDetails, are very proud to have been selected to be the Middle East PR representatives for Corinthia Hotel London and are looking forward to an enriching partnership. It is a truly unique and luxurious property that we believe will be highly appreciated in the regional GCC market,” says Ms. Isabel Tapp, Managing Director of AllDetails Middle East.

Guests at Corinthia Hotel London will be delighted by the uncompromising standards of luxury at what will surely become a London legend. The hotel is housed in a historic Victorian building, having stood on Whitehall Place for over a century. “Corinthia Hotel London is an intricately restored grand hotel with a 21st century approach,” says General Manager Matthew Dixon.   “Its modern elegance is defined by a blend of classic Victorian architecture with outstanding craftsmanship and contemporary art, mirroring the energy, style and history of the area.  Guests are offered all the modern luxuries whilst enjoying an authentic experience in a hotel and location with heritage.”

The reconstructed flagship hotel features two world-class restaurants, The Northall andMassimo Restaurant & Oyster Bar, as well as a musically inspired destination bar,Bassoon, and the heartbeat of the hotel, The Lobby Lounge, adorned with a magnificent 1001-crystal chandelier. Award-winning international spa company ESPA has partnered with the hotel to launch its revolutionary flagship ESPA Life at Corinthia, offering a never-before-seen fully integrated wellness approach alongside a luxury spa experience.  The hotel features 294 guest rooms, including 36 suites and seven spectacular penthouse suites located over two storeys, featuring private terraces with unmatched views of London.  The sumptuously appointed rooms are among the largest in their category in London’s luxury hotel market.

AllDetails has the backing of Ms. Tapp’s  25 years of expertise in  PR Management, marketing and sales disciplines;  11 of these being in the region. Ms. Tapp has previously held prominent positions within Dubai, including senior management positions with the Jumeirah Group; overseeing the marketing and communications for such icons as the Burj Al Arab.